threat. Due to the growth rate of the computer industry is slowing down, Dell which has the biggest share of the market has also slows down the demand of its products. It is because each product is custom-built according to their specifications and this might take days to finish.
(Docstoc, 2010) By understanding customers' needs and preferences is important strength of the company, Dell has cut out the retail seller and sells directly to the customers with no use of a middle man. (Mba tutorials, 22 December 2009) Dell is ranked at number 38 on the Fortune 500 in 2010. Dell is also a highly inventive company in its industry and has very strong E-commerce and supply chain management. Reducing marketing and sales cost by eliminating markups of distributors and retailers and. (Cuizon., ) And due to this, many computer buyers are wary of a product that they cannot personally examine it before purchasing. Available at: px Next Topic eBay swot Previous Topic Coca Cola swot Back to swot Analyses Related Articles Amazon swot Apple swot BlackBerry swot HP swot IBM swot Lenovo swot Microsoft swot Samsung swot. Building to order reduced inventory costs and risks of retaining inventories.
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For example, due to the lack of large suppliers in the World, Dell unable to switch supply. (Mbalectures, ) For example, increased communication and technological integration, such as Internet create good opportunity for Dell because all the customers can now go to visit Dell's website to place their order or to get information. S model seems to have worked as their average inventory turnover is four days, which is faster than any of their competitors. (Docstoc, 2010) In term of capture data on its loyal consumers, Dell is using information technology and Customer Relationship Management (CRM) approaches. Computer hardware (commodity) products are sold with a very low profit margin. Dell revenues slump as tablets and smartphones eat into market. Basically, Dell is using Direct Method which provides two advantages:. Dell has a very strong brand reputation for quality products. Customers just cant buy Dell as simply as other brands because each product is custom-built according to their specifications and this might take days to finish. "Dell Corporation swot Analysis." All Answers Ltd. Dell is able to introduce the latest relevant technology compared to companies using the indirect distribution channels.
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